Privacy Policy
Last updated: August 27, 2025
Welcome to Hong Kong Kehong Co., Limited. We design, manufacture, and sell menswear across Co-Ords, Shirts, Shorts, Suits, Swimwear, and T-Shirts & Vests. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our websites, place orders, interact with our customer service, or otherwise engage with our services (together, the “Services”).
Who We Are (Controller)
Hong Kong Kehong Co., Limited is the entity responsible for your personal information (the “Controller”) unless we tell you otherwise. Contact details are provided in the Contact Us section.
Information We Collect
| Category | Examples | Source |
|---|---|---|
| Identity & Contact | Name, billing & shipping address, email, phone | Directly from you (checkout, account, support) |
| Account & Order | Login credentials, order history, returns, size/fit notes | From you and created during your use of the Services |
| Payment | Payment method, status, risk signals (handled by processors) | From our payment partners (we do not store full card data) |
| Device & Usage | IP address, device type, browser, pages viewed, clicks | Automatically via cookies, pixels, and similar tech |
| Marketing & Comms | Newsletter opt-ins, preferences, campaign interactions | From you and analytics tools |
| User Content | Product reviews, survey responses, messages to support | From you |
| Logistics | Tracking numbers, delivery events, return shipping details | From carriers and fulfillment partners |
How We Use Your Information
- Provide the Services: process orders and payments; arrange delivery and returns; maintain accounts.
- Customer support: respond to inquiries, warranty and after-sales service.
- Personalization: fit and size guidance; content and product recommendations.
- Marketing (with your consent where required): newsletters, offers, and surveys. You can opt out anytime.
- Analytics & improvement: site performance, product development for our menswear lines.
- Security & fraud prevention: detect, investigate, and prevent illegal or unauthorized activity.
- Compliance: tax, accounting, and legal obligations.
Legal Bases (EEA/UK where applicable)
- Performance of a contract (e.g., to fulfill your order).
- Legitimate interests (e.g., to improve our Services, prevent fraud).
- Consent (e.g., for certain cookies and marketing; you may withdraw at any time).
- Legal obligation (e.g., record-keeping and compliance).
Payment Processing (PayPal ACDC Compliance)
Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.
Other Service Providers & Disclosures
We share personal information with trusted third parties as needed to operate the Services:
- Payment processors: to process transactions and manage fraud/risk (e.g., PayPal).
- Logistics & fulfillment: warehouses, carriers, returns processing.
- IT & hosting: website hosting, cloud storage, customer support tools.
- Analytics & advertising partners: to measure performance and (where permitted) deliver relevant ads.
- Professional advisers & authorities: auditors, legal advisers, law enforcement where required.
We do not sell your personal information for money. Where “sharing” for cross-context behavioral advertising is regulated, you may opt out as described below.
International Transfers
Your information may be transferred to and processed in countries outside your own. Where required, we use appropriate safeguards such as Standard Contractual Clauses, and we assess local laws and practices to help ensure equivalent protection.
Cookies & Similar Technologies
We use essential cookies to run our site and optional cookies (analytics, performance, and advertising) to understand usage and improve our Services.
- Essential: required for checkout, authentication, and security.
- Analytics & performance: site metrics and diagnostics.
- Advertising: only where permitted by law and your preferences.
You can manage preferences via our Cookie Settings link (where available) or through your browser controls. If your browser sends a Global Privacy Control (GPC) signal, we will treat it as an opt-out where legally required.
Data Retention
We retain personal information only as long as necessary for the purposes set out in this Policy and as required by law. Typical periods include:
- Orders & invoices: up to 7 years (tax & accounting).
- Accounts: for the life of the account and up to 24 months after inactivity.
- Marketing consents: until you withdraw consent or for the period required by law.
- Support communications: up to 24 months after resolution.
Your Rights
Depending on your location, you may have the right to request access, correction, deletion, portability, restriction, or to object to certain processing. You can also withdraw consent at any time without affecting prior processing.
- EEA/UK: You may lodge a complaint with your local supervisory authority.
- California (CCPA/CPRA): You have rights to know, delete, correct, and to opt out of “sale”/“sharing” for cross-context behavioral advertising. To exercise these rights or use an authorized agent, see Contact Us and the Opt-Out section below.
- Other regions: We honor applicable local privacy rights as required by law.
Marketing Preferences & Opt-Outs
- Click “unsubscribe” in any marketing email or contact us.
- Adjust cookie and advertising preferences via Cookie Settings or browser controls.
- California residents may use our Do Not Sell or Share My Personal Information link (where available).
Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit (TLS) and access controls. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
Children’s Privacy
Our Services are not directed to children under 13 (or the age required by local law). We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us and we will take appropriate action.
Third-Party Links
Our sites may contain links to third-party websites. Their privacy practices are governed by their own policies.
Do Not Track
Some browsers include a “Do Not Track” (DNT) feature. As there is not yet a common industry standard, we do not respond to DNT signals. We do, however, recognize legally required signals such as GPC where applicable.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest revision. Material changes will be highlighted on this page and, where appropriate, notified to you by email.
Contact Us
If you have questions or would like to exercise your privacy rights, please contact us:
- Email: [email protected]
- Address: Hong Kong Kehong Co., Limited, ROOM 1002, 10/F, EASEY COMMERCIAL BUILDING, 253-261 HENNESSY ROAD, WAN CHAI, HONG KONG
- Data Protection Officer (if applicable): Torsten Gau, [email protected]
Do Not Sell or Share: Link this anchor to your US privacy choices page or tool, if applicable.
This Privacy Policy applies to all Hong Kong Kehong Co., Limited branded websites and experiences related to our menswear product lines (Co-Ords, Shirts, Shorts, Suits, Swimwear, T-Shirts & Vests).